Chapter 4 Preview: Let Others Know About Your Business

Once your business is registered, it is time to let other people know! There are several key strategies for effectively letting people know you are ready to begin selling your product. We cover using word of mouth and social media to spread the word and attract inquiries for purchasing your product.


Spreading the Word

  • Engage with Friends and Family by leveraging word of mouth as a powerful tool for sales.
  • Start with your inner circle for initial support and feedback.
  • Share your personal story to connect with your audience.
  • Encourage personal recommendations and social media shares.
  • Maintain engagement by providing regular updates and showing gratitude.
  • Engage with your community by participating in local events and community activities.
  • Encourage happy customers to spread the word.


Your Social Account

  • Introducing yourself and your business
  • Featuring your product with its unique selling points
  • Sharing where and how customers can purchase your product


Build A Following

  • Start by informing friends and family to follow and engage with your account.
  • Interact with similar businesses and local vendors.
  • Use hashtags to increase visibility within your niche community.


Now is the time to set up your social media accounts, create engaging content, and begin attracting followers and customers for your new business!

Complete and Continue