What It Is and Why You Need It.


An audience profile is a detailed description of your ideal customer. It details their lifestyle, purchasing behavior, personality, and more! By documenting who this person is, you are creating an invaluable tool that helps shape your business and offerings.

An audience profile provides insights into how you can best advertise to your customers based on factors like age and location, understand their shopping habits, and determine why they would want to buy what you are selling. This process not only refines your marketing strategies but also enhances customer satisfaction and informs better product development.

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How to Use an Audience Profile.


  1. Identify Your Product: Determine the product or service you are trying to sell. If you have more than one product, you may have more than one audience profile.
  2. Envision Your Customers: Start imagining who is going to be buying this product. When you envision your customers, who are they? What are their characteristics?
  3. Fill in the Audience Profile: Download and complete the audience profile for your ideal customer.
  4. Review the Profile for Insights and Adjust Your Offerings Accordingly: Review the completed audience profile for key insights about your ideal customer. Evaluate if your product meets the needs and preferences of your ideal customer. If not, how can you adjust your product to meet their needs? Should you target a different audience if your current product doesn't align with this profile?
  5. Determine Pricing Strategy: Consider the spending habits of your ideal customer. How much are they willing to spend on your product? Can they afford what you are offering, or do you need to adjust your pricing or product features to match their budget?
  6. Identify Marketing Channels: Find out which social media platforms and channels your ideal customer uses. How can you reach them effectively through these channels?

By following these steps, you can effectively use an audience profile to refine your product, adjust your marketing strategy, and ensure that your offerings align with the needs and preferences of your ideal customer.